Sunday, September 07, 2014

Read: Brand Mastery

Title: Brand Mastery: How you can build a winning brand and be #1 in your niche!
Authors: Ken Chee and Adam Wong
Published by Intellectural Marketing Pte Ltd (2011)

To learn a new topic, I read this book. This book is suitable especially for anyone who is interested to start a one-man-operation or run a small business. The book illustrates with clear examples and concepts how to use effective branding strategies to build a winning brand.

The section on discovering the soul of one's business is deep yet powerful.

Overall, this is a practical and insightful book to read.

For more information on Brand Mastery, you could refer to this URL:

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