Friday, September 19, 2014

Read: Switch

Title: Switch: How to Change Things When Change is Hard
Author: Chip Heath and Dan Heath
Publisher: Broadway Books, New York, 2010.

In this book, the authors shed new light on how we can effect transformative change. In essence, for things to change, somebody somewhere has to start acting differently.

I like the analogy that each of us has an emotional Elephant side and a rational Rider side. The authors explained how in order to make a switch, it is essentially to reach both sides. It is also needed to shape the path.

So in a nutshell, I learnt that in order to make a switch, the three things to do are:
1) Direct the Rider:
- Follow the bright spots
- Script the critical moves
- Point to the destination

2) Motivate the Elephant
- Find the feeling
- Shrink the change
- Grow your people

3) Shape the Path
- Tweak the environment
- Build habits (e.g. using action triggers or using checklists)
- Rally the herd

This book is generally easy to read. This book offers useful ideas on the topic of facilitating changes.

The book's website also offer more resources:

Sunday, September 07, 2014

Read: Brand Mastery

Title: Brand Mastery: How you can build a winning brand and be #1 in your niche!
Authors: Ken Chee and Adam Wong
Published by Intellectural Marketing Pte Ltd (2011)

To learn a new topic, I read this book. This book is suitable especially for anyone who is interested to start a one-man-operation or run a small business. The book illustrates with clear examples and concepts how to use effective branding strategies to build a winning brand.

The section on discovering the soul of one's business is deep yet powerful.

Overall, this is a practical and insightful book to read.

For more information on Brand Mastery, you could refer to this URL: